The quality and completeness of data play a significant role for HubSpot users. Whether for reporting, automation, or daily sales tasks. HubSpot's free Insights database is also helpful here. Entries on companies are automatically supplemented with missing information.
HubSpot Insights is a database of company information that HubSpot collects by combining third-party data, web crawling, and crowdsourcing. It is updated in real-time as HubSpot receives new information.
HubSpot uses the listing's unique domain to match and complete business listings with Insights. So it's a shame if the companies' domains are missing from their database.
In our use case, the customer has a database of over, 7000 companies. Unfortunately, due to poor data maintenance and faulty processes when importing data from other CRMs, over half of the entries were missing their matching domains. Fortunately, with a simple trick, the domains can be pulled from the linked contact data of the customer.
The following columns are essential for the export:
- Company ID
- Company name
- Assigned contacts
The selection created with this can now be exported under "Table actions".
4. The new empty column now gets the following formula:
E2 corresponds to the column containing the e-mail addresses. Change them in the formula if necessary.
D2 shows the column where the previously isolated email address can be found. Change them in the formula if necessary.
6. Finally, it would be best to convert the formulas into actual values. To do this, copy the corresponding fields of the domain column (ctrl+c) and use the Edit -> Paste content -> Values only function. The column with the isolated mail addresses can now be deleted again. Now import the list as before. Specify that a Company ID is to be used for matching. If the domain is missing, it will be added now.
Tip: Before the import, you can delete all unwanted domains from GMX, Gmail, Yahoo, Web.de, etc., via Edit -> Search and Replace.
We hope this little guide can help you. Do you know other ways to update your domains? Let us know.